NOTAS SOBRE MAGIA E TÉCNICA, ARTE E POLÍTICA NA PERSPECTIVA DO ENSAIO A OBRA DE ARTE NA ERA DE SUA REPRODUTIBILIDADE TÉCNICA DE WALTER BENJAMIN

Abstract

This work aims to address the decline of the aura and authenticity of the work of art, relativized from the systematic exposure operated by technical advances, in the various fields of human existence. Walter Benjamin's reflections in the essay The Work of Art in the Age of its Technical Reproducibility argue that technical reproducibility is an instrument through which the aura of works of art is disintegrated, as it destroys the uniqueness, singularity and authenticity of objects. With this changed value, works of art begin to fulfill the value of exhibition for the masses, although now without their intrinsic condition of being an artistic work. The reception of cultural objects devoid of aura, stimulated by an exhausting flexibility, reaches the masses as disposable products, for which no affection, cult or ritual develops that consecrate them as lasting. This metamorphosis of the mode of exposure is also transposed to the political sphere, where the characters are exposed in front of the device, being heard and seen by an unlimited number of individuals. From this exposure emerges victory in the political sphere. The article explores, with Walter Benjamin, the historical trajectory of the processes of reproduction of works of art, relating the current moment of artistic production to the fragmentation of reality, whose parts, captured by cameras and recording devices, produce visibility and existence, leaving so many others without being noticed. It's as if reality only existed through mechanical exposure. The hermeneutic method was the path taken to construct this work.