“REPLANTAR SANTA DOUTRINA”

UM OLHAR COMUNICACIONAL SOBRE O DAIME

Abstract

The article investigates communication processes and phenomena present in Daime, a Christian doctrine founded by Raimundo Irineu Serra, in Rio Branco, Acre, in the 1930s, known for its sacramental use of ayahuasca, a drink of indigenous origin and psychoactive effects, renamed Daime. Communication means “making common” and the communicative action itself suggests the creation of a community, from which aspects of social interaction, cooperation, cultural expression, transfer of values and teachings, emotional bond, feeling of belonging, etc. are established. By promoting the collectivization of rituals with ayahuasca, Mestre Irineu founds not only a religious doctrine but also a community, of which he becomes the epicenter. Due to the lack of published works in the field of Social Communication about Daime, this article is the result of exploratory research, using bibliographical review and participatory research, which presupposes the insertion of the researcher in the environment of the observed phenomenon. The combination of phenomena and processes contained in the community, in orality and in hymnals makes it clear that they are, above all, processes and phenomena of communication.