INFLUENCIADOR DIGITAL E OPINIÃO PÚBLICA: UMA ANÁLISE SOBRE VISIBILIDADE A PARTIR DA NARRATIVA DE FELIPE NETO NO PROGRAMA RODA VIVA

Abstract

The media and academic spheres have reflected on the role of the digital influencer in communication. The purpose of this study is to make an analysis about the construction of a performance management of itself, thus guaranteeing a mediated visibility from one to many. Using Felipe Neto's narrative, discourse and performance as an example during his participation in the television show 'Roda Viva', the article analyzes the visibility around the individual and the private space that gains a new guise and becomes part of the public opinion due to the use of the image on social networks and video platforms. Based on this theme, the work open a discussion around the reorganization of public opinion due to the appropriation of subjects that were previously intended for specialists and that are now conducted by digital influencers through a narrative that involves entertainment and fun.