Museu Amazônico social media like non-formal education mechanism

Abstract

Education permeates various social environments and can happen in many ways. One of the institutionalized spaces for non-formal education where educational practices can be experienced is the museum. The Amazon Museum, a supplementary entity of the Federal University of Amazonas, aims to investigate and disseminate collections and information about the Amazon region through exhibitions and various educational and cultural activities. It is present in the main social media such as Facebook, Instagram, and X (old Twitter), in addition to a YouTube channel. The purpose of this article is to analyze how the digital social media of the Amazon Museum can contribute to the non-formal education of its audience through posts made on the main social media used by the entity - Facebook and Instagram. We attempted to present social media, free from their commercial use, as instruments at the service of education and the dissemination of art, history, and knowledge. In addition to simply communicating, there can be paths and possibilities for educators to achieve their goal of dialoguing with students.